Styled Stock Society Member Feature: Liz from Custom Convo
We love seeing how our members use our styled stock photos and learning more about their businesses! So each month we’re featuring one of our Styled Stock Society members – giving you a little peek at who they are, what they do, and how they are elevating their visual content with the help of their Styled Stock Society membership.
This month we’re excited to feature Liz from Custom Convo!
1) Tell us a little about your business & what you do!
I’m a wife, mom, and entrepreneur. I run Custom Convo, a copywriting and content marketing service for female entrepreneurs.
2) Who do you do it for?
I craft website words for women. I spent 6 years as the in-house marketing director for a luxury brand but decided to pursue a career with more flexibility when my younger son was born. I love working with other women who sought entrepreneurship to build a more balanced life. I specialize in writing website copy and ghostwriting blog posts for other female entrepreneurs.
3) What’s one piece of advice you would go back and tell yourself when you were first starting your business?
Be okay with growing slow! I tend towards perfectionism, so I can get bogged down in having all the details just right before I even get started. And especially when I compare myself to amazing women who’ve been in business for years, I get perfectionist paralysis…which just translates to procrastinating. Joining the Styled Stock Society right from the beginning gave me the confidence I needed to build a beautiful brand and just start while celebrating the milestones I’ve hit at my own pace.
4) What has been your favorite Styled Stock Society collection thus far?
Fruit + Florals! My website is a love letter to that collection. I use it for all the major aspects of my visual brand, and it’s always a perfect fit.
Examples of how Liz from Custom Convo uses Styled Stock Society images for her business:
“I overlayed one shot from Fruit + Florals onto this pretty desktop closeup from Pink + Gold Desktop to countdown to my site launch. I love how easy it is to coordinate photos, even when they’re from different collections. I feel like I’ll never have to post the same image twice, and it makes it easy to customize photos to my brand palette.
The Styled Stock Society social media templates also save me so much time! I just add a photo to Canva and drag and drop into the templates. I’m not a designer, but the templates give me a polished graphic for Twitter, Pinterest, and Instagram stories so I can focus on the content.”