It’s Styled Stock Society affiliate month which means over the next few weeks, we’ll be sharing tips, strategies, and resources to help you boost your affiliate income!
Each week we’ll focus on a different aspect of your affiliate marketing strategy – whether you’re new to affiliate marketing or have been at it for a while, we hope you take away at least 1 thing that you can implement to up-level your affiliate marketing strategy each week.
Obviously, we want this to be a win / win situation for everyone… better affiliate marketing strategy = increased affiliate income for you, and while we’d love for you to share the love for the Styled Stock Society, we believe you should only promote the tools + resources that you really love!
So if you’re excited to increase your affiliate income, we’re excited to have you here – and so stay tuned for more affiliate strategies over the coming weeks and NEXT month we’re sweetening the deal for our affiliates with a little friendly competition!
WEEK 1: QUICK WINS
This week’s focus is on “quick wins” – tasks that only take a few minutes to complete but over time can help to optimize your affiliate earnings! Feel free to check off any of the actions that work for your business and skip the ones that don’t – but don’t forget, the more you use your affiliate links the more chances you have for people to use them!
- Grab a SSS promo graphic from your affiliate dashboard and add it to your blog’s sidebar (you can see an example on my blog here) making sure that the image links to the SSS website using your affiliate link – this way anyone who is reading your blog can easily see it! If you don’t have a sidebar (or a blog), you can still add a SSS promo graphic to other parts of your website (resources pages / thank you pages / contact pages / wherever it makes sense to promote your favorite resources to your audience).
- Speaking of resource pages, make sure to include your affiliate link on your resources page and if you don’t already have one, now is the perfect time to add one to your website (here’s an example of mine!) – a resource page is just a page on your website where you can share links to the tools + resources that you use for your business or blog. People are always curious what tools + resources other people use, so this is an easy way to have them all in one place (and share all the the awesome things that you are an affiliate for)!
- Update or insert affiliate links in existing content – if you’ve been blogging / vlogging / etc. for awhile, you might have created content that’s relevant to stock photos in some way so instead of creating totally new content, you can just update old posts with your affiliate links! I’d recommend starting with your most popular posts and seeing if they relate to using stock photos in some way. Your posts don’t actually have to be about stock photos, but they should be relevant in some way – for example: if you have a blog post on branding your social media graphics you could insert a sentence about how using styled stock photos helps you do that… or if you have a blog post about productivity you could insert a sentence about how using resources like the Styled Stock Society saves you time so you can focus on other things. The beauty of this is that since you’re just updating posts, it won’t take you a lot of time!
- Schedule evergreen SSS promo posts on social media – I’m a big believer in scheduling at least some of your social media content and automating what you can to make things even easier. I shared more of my strategy in this blog post but in short, don’t forget that if you just share something once on social media, the majority of your audience is NOT going to see it! That’s why I love repurposing / recycling content (especially on social media). So if you’re not already sharing the SSS love on social media, schedule a few posts (you can find sample graphics + captions on your affiliate dashboard) and make sure you’re sharing them regularly!
Those are a few quick ways you can optimize your affiliate income – even if you just spend 5-10 minutes this week updating some of your content with your affiliate links, it can make a difference!
Week 2: Building trust
This week’s focus is on building trust with your audience – these strategies might take a bit more time to put in place, but they will go a longgg way when it comes to increasing your affiliate income!
When you’re sharing the things you’re an affiliate for with your audience, it’s easy to add a sidebar graphic or link on a resource page but if you really want people to click on your affiliate links you need to give them a reason to TRUST you.
Assuming you’re promoting products / services that you actually use and recommend (which you should be!) – it shouldn’t be too hard to think about why you think it’s a good investment – how has it helped you? what has your experience been like using it? why is it better than other alternatives?
Here are a few ways you can build trust with your audience through your content:
(for the purposes of these examples, I’m using blog posts but you could create videos / an email series / other types of content too)
- Share a personal review – rather than telling people to buy the thing you are an affiliate for, tell them why YOU invested in it! Writing a thorough review of a product / service can be extremely helpful for people who are considering making a purchase (especially when it comes to buying online). The more specific you can be with your personal experience, the better – for example, when it comes to buying clothing online I always appreciate when people share their height / weight / body type (or even a photo!) when they review a product because that is more helpful than just saying “it fit perfectly!” – because something that fit perfectly on someone who is 5’10” is not going to fit my 5ft frame 😂 It can also be helpful to share specific results you’ve gotten from using a product / service so people can better understand how it can REALLY help them! For example, in this blog post I shared how using Bluchic’s landing page templates helped me increase my revenue by $2,000/month on autopilot – I’m more than happy to recommend them because I’ve seen REAL results from using them!
- Compare popular options – “roundup” style posts (ex: 5 best spas in NYC! 8 irresistible taco recipes you must-try! 10 feminine WordPress themes for bloggers!) are popular for a reason. People like seeing a bunch of options in one place. But you can take things a step further and really help them narrow down options by comparing a few popular products / services to help them make a decision. So instead of sharing 10 options, you would do a more detailed comparison of 2-3 options and share why you think they are best. I recommend writing a blog post because that way you can easily share your review (and re-share it over + over again). For example, I wrote this blog post comparing a few different social media schedulers and since this post gets regularly shared on Pinterest, I’ve earned enough affiliate income from it that I haven’t had to pay for the scheduler I use since I wrote the review!
- Create a tutorial – Last but not least, another way to build trust with your audience through your content is by teaching them how to use something. So instead of just reviewing a product, you could show them exactly how you use it with screenshots or a video. Creating a tutorial not only builds trust with your audience but also establishes authority because you are demonstrating how to actually use something. This type of post is obviously geared more towards tools or products that you might be an affiliate for and you might think that “how to use X” is easy / self-explanatory but I guarantee there are people in your audience who don’t think it’s easy! For example, when it comes to stock photos – I personally think it’s easy to whip up social media graphics using stock photos and my brand templates but there are a ton of people who have no idea where to start when it comes to creating them! If you use stock photos for YOUR business, you could teach people how to create social media graphics / blog post graphics / etc. too!
No matter what type of post(s) you decide to write, here are some questions you can answer to help build trust with your audience:
- How did you find the product / service? What first attracted you to the idea of it?
- What are some things that you considered when investing in the product / service? Price / value? Ease of use? Style?
- Why did you ultimately make the decision to buy the product / service?
- What has your experience using the product / service been like? How has it helped you? How has it made your life easier / better?
- Who would you recommend the product / service for?
So those are a few ways you can build trust through your content to optimize your affiliate income. Obviously don’t forget to include your affiliate links in any posts you write so that you get credit for your referrals!