4 Ways to Come Up With New Content Ideas
When it comes to creating an amazing content plan for your business, the most difficult part is usually coming up with new content ideas.
Don’t get us wrong, brainstorming new content can be thrilling. Some days, the ideas just flow. But when you’re starting to create content on a consistent basis, it can get harder and harder to think up new ideas. Can you tell we’ve been there before?
Lucky for you, there are plenty of ways to get the content idea juices flowing again. That’s why we’re sharing four simple ways to get over the inevitable content creator’s block so you can start making magic again.
1. Answer your most frequently asked questions
What questions do you get asked the most often — about your business, products, processes, or even your personal life? Answer them! Whether it’s in the form of a blog, social posts, stories, videos, or all of the above, answering questions is a great way to create content you know your audience is already looking for. Start by gathering inspiration from emails, DMs, or comments you’ve received, then brainstorm creative ways to deliver!
Pro tip: You don’t have to stick to the overused “I’ve been getting a lot of questions about…” format. Go bold by creating how-to guides, ‘behind-the-scenes’ content, or engaging videos!
2. Ask your audience
Guessing games aren’t all that fun (unless it’s Trivia Night with your friends). So stop guessing what kind of content your audience wants; get to the point by straight up asking them! What are their interests? What do they want to learn more about? What are their biggest problems or hurdles you can help solve? What new products or services would they like to see? There are virtually endless questions you can ask to spark new ideas, so start asking!
- Send surveys to clients
- Send surveys to customers or participants in online courses or workshops
- Create polls on Instagram, Facebook, or Twitter
- Use the ‘Ask a question’ feature on Instagram
- Encourage users to comment or reply to posts (this helps increase engagement, too!)
- Host a live Q&A
Keep tabs on all the responses you get and let the content ideas flow!
3. Tap into your analytics
Analytics provide cold hard facts and data about the content you’ve already created and can help inspire new (or new-ish) ideas. Look back through content like blogs, social posts, and videos to see what gets the most attention from audiences. From there, you can strategize how to repurpose that old content, or you can come up with new and creative ways to expand on those topics.
Pro tip: Don’t be afraid to tap into lower-performing posts, too! They might be worth a second look to see how they can be better optimized (adding more keywords, content, imagery, links to other posts, etc.) and shared again — maybe as a #throwbackthursday?!
4. Put yourself in their shoes
You wear a lot of hats as a business owner, but let’s forget about those for a second and imagine yourself in the shoes of a potential client or customer. What do they need to know about you before they hire you or buy your products? What value can you add to their lives? What unique attributes can you bring to the table that others can’t?
Most audiences need a lot more than a sales push now and again to be convinced of something. And while you may have a gorgeous grid and a shiny new website, it’s ultimately about what you say — and how you say it. So, the next time you’re stumped for new content ideas, ask yourself: What would I want or need to know about my business?
BONUS! Join Styled Stock Society for even more inspiration
New ideas are hard to come by every day, but when you tap into the right resources and networks, inspiration is always around the corner. With a Styled Stock Society membership, you’ll have access to amazing customizable and branded resources designed to help you produce gorgeous content for your business and social profiles. Resources like:
- 800+ customizable templates
- 4,000+ downloadable stock images
- 365 Instagram caption examples (no shame on the days you have absolutely no new ideas)
- Our content planning guides
- And much, much more!
Get inspired and start planning impactful content — join Styled Stock Society today!