How to Use Styled Stock Photos on Social Media

How to Use Styled Stock Photos on Social Media blog post

Most of our members are business owners or bloggers who are posting on social media multiple times a day. And multiple times a day usually means needing multiple images. Oftentimes, your visuals are the first thing a potential client or customer sees, so we believe thatΒ you should always be putting your best photo forward.Β 

Using styled stock photos can make it so much easier to have images ready to go on a daily basis. But whether you are posting images “as is” or creating social media graphics, there are a couple of things to keep in mind:

Understand Terms of Use

Whether you are using free stock photos or paid stock photos, you should understand the terms of use of the images. Terms of use will vary by photographer/copyright owner, so if you're sourcing images from different places you really need to be careful that you are using images according to the license terms. Sometimes you are able to edit the image by adding filters, overlays, or other design elements and sometimes you can't. No matter what stock images you are using, please PLEASE read and understand the full terms of use to make sure you're using the images legally!

Credit Appropriately

The terms of use of the stock photos you are using are likely going to detail how / if / when any credit is required, but know that it is important to credit appropriately. Sometimes you have to credit the photographer and other times you don’t. For example, with any of the free stock photos I offer, I require users to provide credit when they are using them for commercial purposes. With any of the paid stock photos available through my Styled Stock Society membership, no credit is needed! It's also worth noting – please make sure you are crediting the right photographer – I've seen my photos credited to other people on Instagram a bunch of times (I'm always thankful when someone points this out to me) and I've also been credited for images that aren't actually mine as well.

Using Styled Stock Photos to Create Social Media Graphics

An easy way to customize styled stock photos so that they stand out on social media is to create branded graphics. By adding branded elements (colors, fonts, patterns, etc.) to the images, they are more likely to stand out and be a more memorable representation of your brand.

To make our members' lives easier, we have several collections of social media graphic templates in the Styled Stock Society library. The templates were designed by our talented friends Kathie of Bluchic and Nihaad of Our Polished Pages and can be easily edited in Canva! You can swap out the colors, switch out the fonts, change the text, and update the background images to customize the templates to your brand.

Here's a peek at some of the templates inside the library:

If you're still not sure how to use styled stock photos to create social media graphics for your business, here are some specific ideas:

  • Use graphics to share new blog posts on Instagram, Facebook, or Twitter
  • Use graphics to create “pin-worthy” blog post images (perfect for sharing on Pinterest)
  • Use graphics to announce sales or special promotions
  • Use graphics to promote free resources like downloads, workbooks, cheat sheets or other freebies to help grow your email list
  • Use graphics to share inspirational quotes or testimonials from your happy customers/clients
  • Use graphics for the cover/header images on Facebook and Twitter to draw attention to specific calls to action

Join Styled Stock Society for instant access to all of the social media templates in this post!