10 Types of Collaborations to Grow Your Business
When it comes to growing your business, it seems like there are virtually endless (and tiring) ways to market yourself or new algorithms to master. But what if we told you there’s an effective way to market your business, grow your audience, and have fun along the way? That’s right: We’re talking collaborations.
Why use collaborations?
Collaborations are a great way to build your business, because they are designed to:
- Increase your visibility
- Establish authority and trust in new audiences
- Build strong connections
- Create referrals
- Fast-track your audience-building
We think that collaborations are one of the most underused ways to grow your business… especially for new business owners. That’s why we’re sharing 10 types of collaborations to give your business the boost it deserves!
Pro tip: Where you can, sweeten the deal for any of these collaborations with an awesome freebie or tempting opt-in!
1. Summits + events
When the majority of your business is done online, it can be hard to establish more personalized connections with audiences. Whether in-person or virtual, events and summits are a great way to actually get to know new people while gaining exposure. You can share knowledge about your business, products, or services while getting real-time feedback and engagement from audiences. #winwin!
2. Joint webinars
Webinars are another great tactic to connect to audiences. But a joint webinar helps you connect with other audiences you haven’t reached quite yet. Even better: Since people typically have to sign up for webinars with their email address, you’ve now unlocked a trove of new leads to use your impressive email marketing skills on.
3. Guest expert trainings
Take your knowledge and expertise to the next level with doing a guest expert training in someone else’s community. And if you don’t have a full-blown training course of your own, that’s okay! You can still offer training in a number of different ways, like:
- Facebook groups
- Membership communities
- Group programs
- Joint Insta lives
- And much more!
Everyone loves a good podcast guest, so put yourself in the hot seat! Whether it’s to talk strictly business or discuss a fun topic, you can still get yourself in front of audiences you may not usually reach. Just be sure to ask those you’re collaborating with to include a short bio that links to your business’s social media accounts and website.
5. Blog interviews
Need some fresh content ideas? Or, maybe you want to take a writing break yourself? Try blog interviews! Whether you interview someone for your blog (or vice versa), it’s a great way to expand your credibility while sharing valuable knowledge with audiences.
Pro tip: Each month we feature interviews with Styled Stock Society members on our blog!
6. Instagram takeovers
Know another entrepreneur with a following you want to tap into? Try an Instagram takeover! Not only are these incredibly fun and creative, but you get the chance to show yourself off to tons of new potential customers. And it just involves Instagramming all day… which most of us do anyway, right?!
We love a good giveaway, and we also love the attention it can bring to different business owners and entrepreneurs. If you do it on Instagram, you know the drill: Make sure one of the giveaway rules is to follow all of the accounts involved, then be prepared to welcome all your new followers!
8. Freebie swaps
Promoting freebies is an awesome way to get people to opt-in to your business. But having someone else do it for you? Even better. Before you offer to promote their opt-in or freebie, make sure it’ll provide value for your audience, too!
Just like giveaways, bundles are perfect for showing off multiple talented entrepreneurs at once. One way to boost interest? Make your bundle a limited or one-time exclusive offering. It ups the ante and will get people to act fast.
10. Co-branded offers
Brand loyalty and trust are some of the most important aspects of growing a business. If audiences see a brand they trust collaborating with someone else, chances are they’re much more likely to trust that other brand, too. When you connect with other trusted brands, you tap into entirely new audiences. Just make sure you do your research beforehand and feel 100% confident having your name and brand alongside another’s.
Create stunning collaborations with Styled Stock Society
Before you start brainstorming your next collaboration, don’t forget your secret weapon: Styled Stock Society. With your membership, you have access to thousands of stock images, hundreds of templates, and incredible resources — all designed to help grow your business, elevate your brand, and create some amazing assets for future collabs to come.
Ready to get started? Sign up for your Styled Stock Society membership today!